Comments on: People Don’t Read, They Scan

By: Дайджест продуктового дизайна, март 2015 | Юрий Ветров об интерфейсах

Дайджест продуктового дизайна, март 2015 | Юрий Ветров об интерфейсах — Fri, 06 Nov 2015 07:24:44 +0000

[…] People Don’t Read, They Scan Подборка теорий и концепций на тему того, что пользователи скорее сканируют, а не читают тексты в вебе. Концовка и выводы смазаны, но в статье много полезных отсылок по этому вопросу. […]

By: How to Reduce Bounce Rate and Increase Your Conversions

How to Reduce Bounce Rate and Increase Your Conversions — Sat, 03 Oct 2015 15:54:31 +0000

[…] People Don’t Read, They Scan […]

By: Dahlia Ahad

Dahlia Ahad — Fri, 29 May 2015 18:35:55 +0000

Hi Crystal. Thank you!

By: Crystal Eley

Crystal Eley — Thu, 28 May 2015 12:01:46 +0000

Great article!

By: How to Fully Understand Your Audience’s Journey, From Social to Blog Post and Beyond | Internet Marketing

Thu, 19 Feb 2015 23:39:05 +0000

[…] I like the modern take, written this past year, by Zana Fauzi and Dahlia Ahad of Stampede Design as they describe how people consume online articles and content. […]

By: How to Fully Understand Your Audience’s Journey, From Social to Blog Post and Beyond | Social Butterfly Marketing

Thu, 19 Feb 2015 14:07:48 +0000

[…] I like the modern take, written this past year, by Zana Fauzi and Dahlia Ahad of Stampede Design as they describe how people consume online articles and content. […]

By: Shaza Hakim

Shaza Hakim — Wed, 04 Feb 2015 07:51:33 +0000

In reply to Eoin Healy.

Hi Eoin,

Interesting insight! Ultimately with websites, it will all boil down to conversions. Being able to utilise the reading patterns plus with the help of tools such as CrazyEgg these days to increase conversion rate help a lot. Love also to hear that every little detail counts when it comes to user experience and conversion – just the sentiment shared at Stampede too.

Thanks for visiting!

By: Eoin Healy

Eoin Healy — Wed, 28 Jan 2015 01:53:05 +0000

I found using the F bit that I was able to get better results from contact forms by putting them to the on the right side near the top, just where the eye stops moving when a visitor is scanning the webpage. It took a while to get the exact location for puting call to actions, but using heat sink tools like crazyegg, I found it was a very rare that people even scrolled down a page more than half way, so i moved all forms from the bottom to the top on as many client sites as possible. Putting heat map and using the F pattern, i was able to increase conversions by approx 15%, which is not bad at all for such a small change to the layout.