Up to this hour, we’re still doing last minute removal of things from the original Stampede v3 design. With the amount of content we’re dealing with – 24 dissected portfolio pieces at last count – 8 months of detailing work on weekend and after hours don’t seem at all extravagant.

stampede-v3-sneak

All in all, I spent around 180 hours of design time and that’s not only because of the level of complexity involved, but mostly the routine of going macro when everything is done, then removing almost half of it.

I still do incremental design change after sending the templates for Joomlafication, some so minute that only the most observant will notice. If we don’t have our own internal programming powerhouse, I can only imagine the costly bleeding.

Because this is the most ambitious project we have done for ourselves just yet, tension does run high and heated arguments over design vs code were so commonplace that when we finally come to an agreement, it was worth sitting back to take in what just happened. Such is the merry partnership I have with Dov.

It took 4 major revisions, countless minor ones, a bit of going back and forth with the rest of the team for valuable insight (whether to place this element or that on the right or left or scrap it altogether). Stampede v3 was almost a practice of convoluted layering (up to 400 at last count) to achieve a particular blend, testing out new composition for different content type, revising typography properties. Let me not bore you. Needless to say, it required plenty of patience as well.

Though I must say the only constant throughout the revisions was our signature color red. Our new logo and branding does not go through multiple iterations like most design agencies do. The branding – if you can call it that – was a split second decision of deciding what embodies Stampede. After that was decided and validated by the rest of the team, we now have a new logo, polished and all but still represents the very same identity.

stampede-v3-sneak3

Stampede has been very blessed and lucky, to say the least. We have a good score of clients who pretty much leave most design and development decision to us. We also get smart young people generous enough with their passion and time to become part of our team. I felt it’s about time for us to share values that have prevailed since Stampede’s very early days so we have designed and built a special page for this. As co-policymaker at Stampede, I probably have more fun with the Values page than most people expected.

So when v3 is finally launched, you may find it look way simpler than the actual effort – I sure hope so after the many hours spent mulling over what to safely remove and what to keep.

But then again, Stampede’s own website design has always been a sort of escapism for us from daily client requirements. It’s something we don’t do everyday and probably will never do again. For that reason alone, I know a few more days of punishing pixels is worth it.Up to this hour, we’re still doing last minute removal of things from the original Stampede v3 design. With the amount of content we’re dealing with – 24 dissected portfolio pieces at last count – 8 months of detailing work on weekend and after hours don’t seem at all extravagant.

stampede-v3-sneak

All in all, I spent around 180 hours of design time and that’s not only because of the level of complexity involved, but mostly the routine of going macro when everything is done, then removing almost half of it.

I still do incremental design change after sending the templates for Joomlafication, some so minute that only the most observant will notice. If we don’t have our own internal programming powerhouse, I can only imagine the costly bleeding.

Because this is the most ambitious project we have done for ourselves just yet, tension does run high and heated arguments over design vs code were so commonplace that when we finally come to an agreement, it was worth sitting back to take in what just happened. Such is the merry partnership I have with Dov.

It took 4 major revisions, countless minor ones, a bit of going back and forth with the rest of the team for valuable insight (whether to place this element or that on the right or left or scrap it altogether). Stampede v3 was almost a practice of convoluted layering (up to 400 at last count) to achieve a particular blend, testing out new composition for different content type, revising typography properties. Let me not bore you. Needless to say, it required plenty of patience as well.

Though I must say the only constant throughout the revisions was our signature color red. Our new logo and branding does not go through multiple iterations like most design agencies do. The branding – if you can call it that – was a split second decision of deciding what embodies Stampede. After that was decided and validated by the rest of the team, we now have a new logo, polished and all but still represents the very same identity.

stampede-v3-sneak3

Stampede has been very blessed and lucky, to say the least. We have a good score of clients who pretty much leave most design and development decision to us. We also get smart young people generous enough with their passion and time to become part of our team. I felt it’s about time for us to share values that have prevailed since Stampede’s very early days so we have designed and built a special page for this. As co-policymaker at Stampede, I probably have more fun with the Values page than most people expected.

So when v3 is finally launched, you may find it look way simpler than the actual effort – I sure hope so after the many hours spent mulling over what to safely remove and what to keep.

But then again, Stampede’s own website design has always been a sort of escapism for us from daily client requirements. It’s something we don’t do everyday and probably will never do again. For that reason alone, I know a few more days of punishing pixels is worth it.Up to this hour, we’re still doing last minute removal of things from the original Stampede v3 design. With the amount of content we’re dealing with – 24 dissected portfolio pieces at last count – 8 months of detailing work on weekend and after hours don’t seem at all extravagant.

stampede-v3-sneak

All in all, I spent around 180 hours of design time and that’s not only because of the level of complexity involved, but mostly the routine of going macro when everything is done, then removing almost half of it.

I still do incremental design change after sending the templates for Joomlafication, some so minute that only the most observant will notice. If we don’t have our own internal programming powerhouse, I can only imagine the costly bleeding.

Because this is the most ambitious project we have done for ourselves just yet, tension does run high and heated arguments over design vs code were so commonplace that when we finally come to an agreement, it was worth sitting back to take in what just happened. Such is the merry partnership I have with Dov.

It took 4 major revisions, countless minor ones, a bit of going back and forth with the rest of the team for valuable insight (whether to place this element or that on the right or left or scrap it altogether). Stampede v3 was almost a practice of convoluted layering (up to 400 at last count) to achieve a particular blend, testing out new composition for different content type, revising typography properties. Let me not bore you. Needless to say, it required plenty of patience as well.

Though I must say the only constant throughout the revisions was our signature color red. Our new logo and branding does not go through multiple iterations like most design agencies do. The branding – if you can call it that – was a split second decision of deciding what embodies Stampede. After that was decided and validated by the rest of the team, we now have a new logo, polished and all but still represents the very same identity.

stampede-v3-sneak3

Stampede has been very blessed and lucky, to say the least. We have a good score of clients who pretty much leave most design and development decision to us. We also get smart young people generous enough with their passion and time to become part of our team. I felt it’s about time for us to share values that have prevailed since Stampede’s very early days so we have designed and built a special page for this. As co-policymaker at Stampede, I probably have more fun with the Values page than most people expected.

So when v3 is finally launched, you may find it look way simpler than the actual effort – I sure hope so after the many hours spent mulling over what to safely remove and what to keep.

But then again, Stampede’s own website design has always been a sort of escapism for us from daily client requirements. It’s something we don’t do everyday and probably will never do again. For that reason alone, I know a few more days of punishing pixels is worth it.Up to this hour, we’re still doing last minute removal of things from the original Stampede v3 design. With the amount of content we’re dealing with – 24 dissected portfolio pieces at last count – 8 months of detailing work on weekend and after hours don’t seem at all extravagant.

stampede-v3-sneak

All in all, I spent around 180 hours of design time and that’s not only because of the level of complexity involved, but mostly the routine of going macro when everything is done, then removing almost half of it.

I still do incremental design change after sending the templates for Joomlafication, some so minute that only the most observant will notice. If we don’t have our own internal programming powerhouse, I can only imagine the costly bleeding.

Because this is the most ambitious project we have done for ourselves just yet, tension does run high and heated arguments over design vs code were so commonplace that when we finally come to an agreement, it was worth sitting back to take in what just happened. Such is the merry partnership I have with Dov.

It took 4 major revisions, countless minor ones, a bit of going back and forth with the rest of the team for valuable insight (whether to place this element or that on the right or left or scrap it altogether). Stampede v3 was almost a practice of convoluted layering (up to 400 at last count) to achieve a particular blend, testing out new composition for different content type, revising typography properties. Let me not bore you. Needless to say, it required plenty of patience as well.

Though I must say the only constant throughout the revisions was our signature color red. Our new logo and branding does not go through multiple iterations like most design agencies do. The branding – if you can call it that – was a split second decision of deciding what embodies Stampede. After that was decided and validated by the rest of the team, we now have a new logo, polished and all but still represents the very same identity.

stampede-v3-sneak3

Stampede has been very blessed and lucky, to say the least. We have a good score of clients who pretty much leave most design and development decision to us. We also get smart young people generous enough with their passion and time to become part of our team. I felt it’s about time for us to share values that have prevailed since Stampede’s very early days so we have designed and built a special page for this. As co-policymaker at Stampede, I probably have more fun with the Values page than most people expected.

So when v3 is finally launched, you may find it look way simpler than the actual effort – I sure hope so after the many hours spent mulling over what to safely remove and what to keep.

But then again, Stampede’s own website design has always been a sort of escapism for us from daily client requirements. It’s something we don’t do everyday and probably will never do again. For that reason alone, I know a few more days of punishing pixels is worth it.Up to this hour, we’re still doing last minute removal of things from the original Stampede v3 design. With the amount of content we’re dealing with – 24 dissected portfolio pieces at last count – 8 months of detailing work on weekend and after hours don’t seem at all extravagant.

stampede-v3-sneak

All in all, I spent around 180 hours of design time and that’s not only because of the level of complexity involved, but mostly the routine of going macro when everything is done, then removing almost half of it.

I still do incremental design change after sending the templates for Joomlafication, some so minute that only the most observant will notice. If we don’t have our own internal programming powerhouse, I can only imagine the costly bleeding.

Because this is the most ambitious project we have done for ourselves just yet, tension does run high and heated arguments over design vs code were so commonplace that when we finally come to an agreement, it was worth sitting back to take in what just happened. Such is the merry partnership I have with Dov.

It took 4 major revisions, countless minor ones, a bit of going back and forth with the rest of the team for valuable insight (whether to place this element or that on the right or left or scrap it altogether). Stampede v3 was almost a practice of convoluted layering (up to 400 at last count) to achieve a particular blend, testing out new composition for different content type, revising typography properties. Let me not bore you. Needless to say, it required plenty of patience as well.

Though I must say the only constant throughout the revisions was our signature color red. Our new logo and branding does not go through multiple iterations like most design agencies do. The branding – if you can call it that – was a split second decision of deciding what embodies Stampede. After that was decided and validated by the rest of the team, we now have a new logo, polished and all but still represents the very same identity.

stampede-v3-sneak3

Stampede has been very blessed and lucky, to say the least. We have a good score of clients who pretty much leave most design and development decision to us. We also get smart young people generous enough with their passion and time to become part of our team. I felt it’s about time for us to share values that have prevailed since Stampede’s very early days so we have designed and built a special page for this. As co-policymaker at Stampede, I probably have more fun with the Values page than most people expected.

So when v3 is finally launched, you may find it look way simpler than the actual effort – I sure hope so after the many hours spent mulling over what to safely remove and what to keep.

But then again, Stampede’s own website design has always been a sort of escapism for us from daily client requirements. It’s something we don’t do everyday and probably will never do again. For that reason alone, I know a few more days of punishing pixels is worth it.Up to this hour, we’re still doing last minute removal of things from the original Stampede v3 design. With the amount of content we’re dealing with – 24 dissected portfolio pieces at last count – 8 months of detailing work on weekend and after hours don’t seem at all extravagant.

stampede-v3-sneak

All in all, I spent around 180 hours of design time and that’s not only because of the level of complexity involved, but mostly the routine of going macro when everything is done, then removing almost half of it.

I still do incremental design change after sending the templates for Joomlafication, some so minute that only the most observant will notice. If we don’t have our own internal programming powerhouse, I can only imagine the costly bleeding.

Because this is the most ambitious project we have done for ourselves just yet, tension does run high and heated arguments over design vs code were so commonplace that when we finally come to an agreement, it was worth sitting back to take in what just happened. Such is the merry partnership I have with Dov.

It took 4 major revisions, countless minor ones, a bit of going back and forth with the rest of the team for valuable insight (whether to place this element or that on the right or left or scrap it altogether). Stampede v3 was almost a practice of convoluted layering (up to 400 at last count) to achieve a particular blend, testing out new composition for different content type, revising typography properties. Let me not bore you. Needless to say, it required plenty of patience as well.

Though I must say the only constant throughout the revisions was our signature color red. Our new logo and branding does not go through multiple iterations like most design agencies do. The branding – if you can call it that – was a split second decision of deciding what embodies Stampede. After that was decided and validated by the rest of the team, we now have a new logo, polished and all but still represents the very same identity.

stampede-v3-sneak3

Stampede has been very blessed and lucky, to say the least. We have a good score of clients who pretty much leave most design and development decision to us. We also get smart young people generous enough with their passion and time to become part of our team. I felt it’s about time for us to share values that have prevailed since Stampede’s very early days so we have designed and built a special page for this. As co-policymaker at Stampede, I probably have more fun with the Values page than most people expected.

So when v3 is finally launched, you may find it look way simpler than the actual effort – I sure hope so after the many hours spent mulling over what to safely remove and what to keep.

But then again, Stampede’s own website design has always been a sort of escapism for us from daily client requirements. It’s something we don’t do everyday and probably will never do again. For that reason alone, I know a few more days of punishing pixels is worth it.