Formulating a good digital experience takes not only deep expertise in business, technology and design, but also the capability to translate challenges into opportunities and transforming ideas into reality. Here’s how we transform a strategy into the finished experience.

User research and UX strategy

Exploring user’s needs through user research and translating it into a strategy that improves customer engagements and brand loyalty.

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Product validation

Product validation enables teams to continuously improve their user satisfaction by testing whether a product feature addresses the needs and pain points of current and potential customers.

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Development delivery

A development partner that’s proficient in full-stack development and, most importantly, committed to building final products that stay true to the original design.

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The ideal focused partner

Over 200 businesses from all over the world have chosen to work with us. Here’s why.


International, diverse and multi-sector experience. Informed by 16 years of experience working at the intersection of business, technology and design.

Dexterity and agility

Adaptive processes from a wealth of knowledge and best practices. Precision and efficiency in executing design process and continuous improvements.

Design at scale

Wide spectrum capability from big picture to execution. Proven success in championing user-centric products at enterprise level. Ready access to new and additional expertise as needs change.


Effective framework of design talent acquisition, development and career pathing. Growing design in Malaysia through design leadership, speaking engagements, workshops and apprenticeship programs.

Capability building

High immersion in client’s culture and up-skilling needs. In-house capability development and growth through formal and on-the-job training.

The ideal focused partner
Sector Expertise

Since 2006, we have been designing and delivering solutions across a wide range of industries, tailoring the design process to each unique problem and the world it lives in.

  • Oil, gas and new energy
  • Healthcare
  • Semiconductor
  • ElderlyTech
  • Government
  • City councils
  • Banking and finance
  • Mobility
  • eWallet
  • Human resource
  • Procurement
  • Telematics
  • Knowledge management
  • IT support management
  • Not-for-profit
  • Education
  • Human rights
  • E-Commerce
  • Fast moving consumer goods (FMCG)
  • Food and microbes
  • Impact Investment
  • Property
  • Software as a Service