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	<title>entrepreneurship Archives &#8212; Stampede: the strategic design &amp; technology company</title>
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	<title>entrepreneurship Archives &#8212; Stampede: the strategic design &amp; technology company</title>
	<link>https://stampede-design.com/blog/tag/entrepreneurship/</link>
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		<title>UX and Startups: An Interview with Linda Rasip</title>
		<link>https://stampede-design.com/blog/ux-ing-startups-interview-linda-rasip/</link>
		
		<dc:creator><![CDATA[Zana Fauzi]]></dc:creator>
		<pubDate>Fri, 10 Jun 2016 12:58:54 +0000</pubDate>
				<category><![CDATA[Conversations]]></category>
		<category><![CDATA[design industry]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[malaysia]]></category>
		<category><![CDATA[UX and startups]]></category>
		<guid isPermaLink="false">http://dev.stampedelabs.com/client/v3/wp/?p=6382</guid>

					<description><![CDATA[<p>Startups offer the most exciting opportunities for UX designers. We speak to Linda Aidiel, CTO of Aleph One, on UX-ing in a challenging yet rewarding startups environment.</p>
<p>The post <a href="https://stampede-design.com/blog/ux-ing-startups-interview-linda-rasip/">UX and Startups: An Interview with Linda Rasip</a> appeared first on <a href="https://stampede-design.com">Stampede: the strategic design &amp; technology company</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p class="lead" class="lead">While startups offer some of the most exciting and rewarding opportunities for UX designers to fully execute their craft, they also represent some of the most challenging environments in which to achieve success due to their fast-paced and bootstrapping nature.</p>
<div class="full-c-b"><img fetchpriority="high" decoding="async" width="1140" height="600" class="alignnone size-full wp-image-7624" src="https://stampede-design.com/wp-content/uploads/2016/06/linda-rasip.jpg" alt="" srcset="https://stampede-design.com/wp-content/uploads/2016/06/linda-rasip.jpg 1140w, https://stampede-design.com/wp-content/uploads/2016/06/linda-rasip-300x158.jpg 300w, https://stampede-design.com/wp-content/uploads/2016/06/linda-rasip-768x404.jpg 768w, https://stampede-design.com/wp-content/uploads/2016/06/linda-rasip-790x416.jpg 790w" sizes="(max-width: 1140px) 100vw, 1140px" /></div>
<blockquote><p>You really need make sure the product principles are right from the start.</p></blockquote>
<p>User Experience, as we all know inherently sits at the nexus of Development, Design, Marketing, Business and Leadership in a business &#8211; and we could couldn&#8217;t help wondering where UX fits in startups life. It is necessary, but UX research and processes do take time, and startups daily life tend to be very hectic to give room to these exercises.</p>
<p>Who better to speak to than Linda Rasip, CTO of Aleph One as well as a good friend of ours. With about 15 years of experience under her belt, she’s worked on different platforms like <a href="http://joota.com/" target="_blank" rel="noopener noreferrer">Joota.com</a> (social content curating platform), <a href="http://halalspeeddating.com/" target="_blank" rel="noopener noreferrer">Halal Speed Dating</a>, <a href="http://purelyb.com/" target="_blank" rel="noopener noreferrer">Purelyb</a>, <a href="http://www.iresidenz.com/" target="_blank" rel="noopener noreferrer">iResidenz</a> and Jooblii (an e-commerce site).</p>
<div class="full"><img decoding="async" class="size-full wp-image-7870" src="https://stampede-design.com/wp-content/uploads/2016/06/joota_team.jpg" alt="Linda and her Joota team in the early years!" /></p>
<p><p class="capt_block">Linda and her Joota team in the early years!</p></p>
<p></div>
<p>Having to address many technical and user challenges pertaining to infrastructure and development, Linda is perpetually positive and fascinated by the endless changes that the industry often goes through, and she enjoys the process and challenge of learning new things.</p>
<p>We decide we should take the taxi to her house and pick on her brain.</p>
<div>
<ul class="interviewed">
<li class="question"><img decoding="async" class="alignnone wp-image-6057 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="Zana" />
<div>
<p><strong>Hi Linda! Thank you for making your time for this interview. To start, in order to understand how UX would fit in startups and entrepreneurship, we often go through the four stages of <a href="http://www.uxmatters.com/mt/archives/2013/02/user-experience-in-startups-part-i-challenges-and-realities.php" target="_blank" rel="noopener noreferrer">startup maturation cycle</a> &#8211; formation, launch, growth and expansion, and version 2.0 and beyond. Understanding the fact that these stages vary for a number of startups, when do you think is the best stage for User Experience to fit in?</strong></p>
</div>
</li>
<li><img decoding="async" class="alignnone size-full wp-image-6058" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-linda.png" alt="Linda" />
<div>
<p>Good to see you, Zana!</p>
<p>I guess it depends on the goal of the startup by itself. For example, visual-driven startups like <a href="https://piktochart.com/" target="_blank" rel="noopener noreferrer">Piktochart</a> and <a href="https://www.invisionapp.com/" target="_blank" rel="noopener noreferrer">InVision</a>, would need user experience locked down from the start. They do not need to have designated UX Designers for this, sometimes in the midst of bootstrapping, the founding team would do most of the tasks.</p>
<p>Also, many people would confuse UX and design by itself. Even from formation phase, you need to be able do comprehensive user experience &#8211; for example, when <a href="https://www.maideasy.my/" target="_blank" rel="noopener noreferrer">MaidEasy</a> first started, the most functionality they needed was a booking form, so that was what they focused on what user wanted there. That&#8217;s how focusing on user experience is like.</p>
</div>
</li>
<li class="question"><img decoding="async" class="alignnone wp-image-6057 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="Zana" />
<div>
<p>With the fast-paced environment in startups, how should UX processes adapt and get the best value for the investment?</p>
</div>
</li>
<li><img decoding="async" class="alignnone wp-image-6058 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-linda.png" alt="Linda" />
<div>
<p>We all know startups, especially early in the formation phase, don&#8217;t really have the capital or luxurious schedules for UX processes. But UX design is not something you want to skip if you want to make it big in the market, in fact, it is really important.</p>
<p>Enter <a href="https://www.interaction-design.org/literature/article/a-simple-introduction-to-lean-ux" target="_blank" rel="noopener noreferrer">Lean UX</a>. It focuses on getting feedback as early as possible so that it can be used to make quick decisions.</p>
<div class="full"><img decoding="async" class="wp-image-7842" src="https://stampede-design.com/wp-content/uploads/2016/06/lean-ux-768x543.jpg" alt="Lean UX cycle" /></p>
<p><p class="capt_block">Lean UX cycle, focusing on getting feedback as early as possible</p></p>
<p></div>
<p>Lean UX works very well for startups ecosystem because it doesn&#8217;t focus on requirements, but instead on problem statements, which should lead to a better product that users want to actually use. The focus is on creating Minimum Viable Product (MVP), building the most basic version for the concept as possible, test and polish the design from there.</p>
<p>So in turn this maximises your resources and minimizes your time in perfecting the product &#8211; and in turn, users would want to use the product even more as their feedback are taken care of.</p>
<p>In conclusion, you really need make sure the product principles are right from the start. What should be the intended experience that user will take from your apps? Design in phases while move through one objection.</p>
</div>
</li>
<li class="question"><img decoding="async" class="alignnone wp-image-6057 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="Zana" />
<div>
<p>To some startups, UX may be delegated to a little more than an afterthought &#8211; last item in their growing list. How do we include UX in the earlier phase before bringing in UX talent at a later stage?</p>
</div>
</li>
<li><img decoding="async" class="alignnone wp-image-6058 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-linda.png" alt="Linda" />
<div>
<p>To be honest, startups are going to need UX sooner or later in their startup phase. It is not something that can be an afterthought.</p>
<p>If startups already have an existing product, one way to make UX inclusive then it is good to take a look at analytics to find out what can they improve from there. Otherwise, if it is from scratch, presenting on a use case basis is a good start. A lot of startups have problems because they focus on coding from day one, instead of focusing on users.</p>
<p>Entrepreneurs need to have a basic UX design knowledge in order to make it bigger in the wild too. User experience lets you connect with your eventual users and customers, improves your ability to communicate with your employees, improves your hiring process &#8211; this is extremely important as startups need someone who share the same drive and passion as you and also, it builds better teams, as in a fast-paced environment, the founders need to know what keeps your teams happy.</p>
</div>
</li>
<li class="question"><img decoding="async" class="alignnone wp-image-6057 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="Zana" />
<div>
<p>Speaking of making teams happy, how will including UX processes improve the dynamics of the team internally?</p>
</div>
</li>
<li><img decoding="async" class="alignnone wp-image-6058 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-linda.png" alt="Linda" />
<div>
<p>User experience is what internal and external parties see. If we include all processes and everyone from the start, they can feel the involvement and are more motivated because they are part of the team. You are more likely to build cooperative teams that are fully engaged in the design process, rather than a silo organisational chart that divides everyone and hindering development efforts.</p>
<p>When we were in Joota, in order to get everyone to be in the character for the product, we assign one persona per one employee. In the end, assuming the user persona results in a comprehensive customer journey, complete with pain points and all. Good times.</p>
</div>
</li>
<li class="question"><img decoding="async" class="alignnone wp-image-6057 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="Zana" />
<div>
<p>What sort of opportunities can startups offer UX talents?</p>
</div>
</li>
<li><img decoding="async" class="alignnone wp-image-6058 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-linda.png" alt="Linda" />
<div>
<p>You will get to gain more experience, <em>if</em> you are into it.</p>
<p>Your work will not be just within your scope &#8211; because startups are mostly bootstrapping, so you get to do more, learn more and push more beyond your boundaries. Compared to if you are employed in MNCs, you get to only do your part, so your learning opportunity is not so much.</p>
<p>In return, you also need to be prepared to give more.</p>
</div>
</li>
<li class="question"><img decoding="async" class="alignnone wp-image-6057 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="Zana" />
<div>
<p>What real-life challenges do you think UX talents need to be ready to embark on a career with startups?</p>
</div>
</li>
<li><img decoding="async" class="alignnone wp-image-6058 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-linda.png" alt="Linda" />
<div>
<p>Do a lot of homework. Get ready to do more critical thinking. Approach problems as many perspectives as possible. Work fast. Essentially, we need both a Thinker and a Doer.</p>
<p>In many cases, user experience can be a major disruptor to your career as a designer. There is also a lot of leadership opportunities you’ll have to educate people about user experience and communicate its benefits. And people won’t really believe in the value that User Experience provides until they see it, so that means you have to <em>show </em>them.</p>
<p>Fresh grads do not normally sustain in startups although they have the passion and the vigour. They are still in the transition from the chilled life in education to intense real life, and there are many instances they are not brave enough to push the boundary.</p>
<p>However, in isolated cases, there are some who are very determined &#8211; and they are good fit for startups.</p>
</div>
</li>
<li class="question"><img decoding="async" class="alignnone wp-image-6057 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="Zana" />
<div>
<p>With these in mind, do you have any advice to UX talents looking to join startups?</p>
</div>
</li>
<li><img decoding="async" class="alignnone wp-image-6058 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-linda.png" alt="Linda" />
<div>
<p>Don&#8217;t stop learning. Be very very curious about the workings of nearly everything, because in startups, you will need to see a lot of things as broken and you will need to always be fixing them.</p>
<p>Startups are in the constant state of change &#8211; so you need to have a backup plan in case it doesn&#8217;t work. Not to scare you, but it polishes your skill of planning and critical thinking. In the end, you get to contribute to be in full engagement with your craft, as in startups, you have a higher degree of collaboration.</p>
<p>In the end, do not be afraid to make mistakes. You&#8217;ll never know how far you will go if you have never made any mistakes.</p>
</div>
</li>
<li><img decoding="async" class="alignnone wp-image-6057 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="Zana" />
<div>
<p><strong>Always inspired to talk to you, Linda! Thank you so much for your time!</strong></p>
</div>
</li>
<li><img decoding="async" class="alignnone wp-image-6058 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-linda.png" alt="Linda" />
<div>
<p>Thank you for having me Zana!</p>
</div>
</li>
</ul>
<p>Startups represent exciting opportunities for UX professionals to practice their craft and directly mold an exciting product or user experience. In startups, UX designers also get to hone their skills in being a leader and help a startup to successfully evolve and mature their internal processes.</p>
</div>
<p>We thank Linda for her time and her invaluable insights about practicing UX in startups. If you would like to speak to her, you may contact her through <a href="mailto:linda@aleph-one.com.my">email</a> or <a href="https://www.facebook.com/elinda35?fref=ts" target="_blank" rel="noopener noreferrer">Facebook</a>.</p>
<p>(P/s: Linda is also nominated as one of the <a href="http://aseanstartupawards.com/categories" target="_blank" rel="noopener noreferrer">Developer Heroes</a> in Rice Bowl Awards &#8211; vote for her!)</p>
<p>The post <a href="https://stampede-design.com/blog/ux-ing-startups-interview-linda-rasip/">UX and Startups: An Interview with Linda Rasip</a> appeared first on <a href="https://stampede-design.com">Stampede: the strategic design &amp; technology company</a>.</p>
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		<item>
		<title>Purely Passionate: An Interview with Jesrina Arshad</title>
		<link>https://stampede-design.com/blog/purely-passionate-an-interview-with-jesrina-arshad/</link>
					<comments>https://stampede-design.com/blog/purely-passionate-an-interview-with-jesrina-arshad/#respond</comments>
		
		<dc:creator><![CDATA[Zana Fauzi]]></dc:creator>
		<pubDate>Thu, 09 Jul 2015 15:23:58 +0000</pubDate>
				<category><![CDATA[Conversations]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[design industry]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[malaysia]]></category>
		<guid isPermaLink="false">http://dev.stampedelabs.com/client/v3/wp/?p=6270</guid>

					<description><![CDATA[<p>Making healthy living easy and convenient, Shaza and Zana get the chance to talk to CEO &#038; Founder of PurelyB, Jesrina Arshad about building a product she is so passionate in and how it had changed lives.</p>
<p>The post <a href="https://stampede-design.com/blog/purely-passionate-an-interview-with-jesrina-arshad/">Purely Passionate: An Interview with Jesrina Arshad</a> appeared first on <a href="https://stampede-design.com">Stampede: the strategic design &amp; technology company</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p class="lead" class="lead">Somewhere around May, we launched the first phase of <a href="http://www.purelyb.com/" target="_blank">PurelyB</a>, a go-to guide to leading a sustainable healthy lifestyle, currently available for the users in Malaysia and Singapore. The website is aimed to make healthy living easy and convenient through guide to various healthy restaurants, meal plans, tips, recipes, online consultations with certified expert panels and many more to come.</p>
<div class="full"><img decoding="async" class="alignnone wp-image-6916 size-full" src="https://stampede-design.com/wp-content/uploads/2018/02/blog-jes.jpg" alt="Jesrina's blog interview" /></div>
<blockquote><p>Every time I wake up to know that PurelyB changes lives, that keeps me going even more.</p></blockquote>
<p>Currently in just two of its earliest phases, PurelyB is brilliant by itself in garnering their own massive following, having close to 10,000 followers in just its first month and currently standing at 10,000+ likes for its Facebook page. These are mainly Malaysians and Singaporeans who had been aspiring to live and eat healthier these days, and having PurelyB is a godsend.</p>
<div class="full"><img decoding="async" class="alignnone wp-image-6919 size-full" src="https://stampede-design.com/wp-content/uploads/2018/02/blog-purelyb-1.jpg" alt="blog screenshot 1" /></div>
<div class="full"><img decoding="async" class="alignnone size-full wp-image-6923" src="https://stampede-design.com/wp-content/uploads/2018/02/blog-purelyb-5.jpg" alt="blog screenshot 3" /></div>
<p>Shaza and Zana had the chance to talk to CEO and Founder of PurelyB, <a href="http://www.purelyb.com/jesrina-arshad" target="_blank">Jesrina Arshad</a>, whose positive energy is so infectious. We got to pick her brain into what drives her to create PurelyB, how she got to rally such an amazing lineup of experts and team members and how Stampede has helped realising her dream.</p>
<div>
<ul class="interviewed">
<li class="question"><!-- ///////////////////////////////////////////// Zana --><img decoding="async" class="alignnone wp-image-6984" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="Zana"/>
<div>
<p>	Hello Jes! Lovely to have you here! Could you tell us about yourself and your role at PurelyB?</p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-6937" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-jesrina.png" />
<div>
<p>	Hello!</p>
<p>	Well, my name is Jesrina Arshad. I had been in digital industry ever since the start of my career. I graduated in Multimedia Technology Design from University of Kent in Canterbury, United Kingdom. This was one of the top universities in multimedia in the United Kingdom, about 12 years ago when multimedia course was practically unheard of. Did you know writer Kazuo Ishiguro was an alumnus of University of Kent?</p>
<p>	Moving on to career wise, I had been serving in digital agencies before finally accepting a role in Astro and the Head of Digital Marketing. It was limitless in terms of possibilities, it was fun, fulfilling, I learned a lot there and it was the start of so many things.</p>
<p>	But eventually it&#8217;s about time I found a calling in life. I have loads of allergies &#8211; you know the feeling before you walk into restaurants and having to do extensive research before ordering something so that allergies won&#8217;t hit you and you won&#8217;t go home with practically bumps on your face, having trouble breathing and all? So I thought, why didn&#8217;t I collect all these resources into one platform to help all my fellow allergy-sufferers as well as the others who are looking to lead a healthier lifestyle?</p>
<p>	Hence, PurelyB is born.</p></div>
</li>
<li class="question"><img decoding="async" class="alignnone wp-image-6984" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="Zana" />
<div>
<p>	PurelyB is the first of its kind in Malaysia &#8211; a website dedicated to healthy living and eating in Malaysia and Southeast Asia, and soon expanding to Asia. This is especially a good initiative for the region where most of the dishes, due to diversity, result in a symphony of flavours. However good they are, they might not offer some healthy choices though. What brings you to the idea of realising PurelyB?</p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-6937" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-jesrina.png" alt="Jesrina" />
<div>
<p>	It started when I have began following some of healthy food bloggers from Australia and the United States, offering tips about healthy lifestyle and healthy dishes every day. These food bloggers made me realise that good food, in all its sentiments, does not have to be bland, that they can be surprisingly healthy and yummy by itself. But, you see, we haven&#8217;t had such people doing so in Malaysia so far.</p>
<p>	This is where I saw a market for us to create a portal that resonates with people at this region featuring more localised as well as fusion recipes. There are also families and friends who are now into superfoods as well &#8211; chia seeds, kale, açai and the likes.</p>
<p>	My Instagram account was also such a hit when I began featuring alternative ingredients to our everyday Malaysian food. Something like <a href="http://www.purelyb.com/be-nourished/get-informed?view=entry&amp;id=76" target="_blank">cauliflower fried rice</a> &#8211; you have no idea how excited people to see that there is a healthier option to their favourite everyday meals! They don&#8217;t have to give it up yet they can still eat healthy.</p>
<p>	<img decoding="async" class="alignnone wp-image-6925 size-full" src="https://stampede-design.com/wp-content/uploads/2015/07/blog-purelyb-21.jpg" alt="blog screenshot 4" /></p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-6984" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="Zana" />
<div>
<p>	Oh yes! I remember someone came through <a href="http://intercom.io/" target="_blank">Intercom.io</a> (the platform where we use for PurelyB to communicate with customers in real time) from Alor Setar praising so much of the cauliflower rice. Shaza kept asking if it was me, since I am based in Kedah now.</p>
<p>	No, it wasn&#8217;t me though, but it was great to see how people reacted positively to it. <em>(we all laughed)</em></p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-6937" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-jesrina.png" alt="Jesrina" />
<div>
<p>	Yes, something like that!</p>
<p>	It was great to see people&#8217;s reception to these alternative ingredients that won&#8217;t make them give up their beloved everyday Malaysian meals. All we need to do is to educate them &#8211; give them the right information, the sources of where they can get these ingredients, all the useful deets. Implicitly, giving them an objective point of view so they are more aware and more educated on healthy eating.</p>
<p>	So I decided, well if no one else is doing it, it has to be <em>us</em>.</p></div>
</li>
<li class="question"><img decoding="async" class="alignnone wp-image-6984" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="Zana" />
<div>
<p>	What do you think is the highest concern of Malaysians when it comes to embarking on healthier eating and living? Is it the convenience of obtaining healthy food and finding these fitness classes? The price?</p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-6937" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-jesrina.png" alt="Jesrina" />
<div>
<p>	Well, we did a thorough survey before starting with the business model for PurelyB in its initial stage.</p>
<p>	While price is definitely a concern, people are definitely embarking on a healthier lifestyle and are willing to spend more especially when they have family and kids. However, they do not have enough information on these aspects, especially something more localised and catered towards Asian tastebuds. They didn&#8217;t know where to go to get stuff, where to start, how to start, which yoga position is for beginners, which class should they take etc. Eventually, this hindered them from changing their lifestyle to a healthier one.</p>
<p>	So, more so than the pricing, it&#8217;s more of building education and mindset. Once all of that is transitioned properly, pricing wouldn&#8217;t be an issue.</p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-6984" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="Zana" />
<div>
<p>	Your team is made up of such wonderful line up of experts, writers as well as team members! Tell me about your experience engaging with this brilliant people and getting them onboard to contribute to PurelyB.</p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-6937" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-jesrina.png" alt="Jesrina" />
<div>
<p>	Oh my team! We wouldn&#8217;t be where we are now without them!</p>
<p>	<img decoding="async" class="alignnone wp-image-6871 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/purelybteam.jpg" alt="PurelyB Team" /></p>
<p>	As soon I got the idea for PurelyB, I knew I had to get only the <em>right</em> people onboard.</p>
<p>	Half of the team should be the best of the best in health and wellness. They need to have the right credibility, their visions should be in line with mine. There are a lot of healthy practitioners these days, but I am looking for those who are more into natural health, emphasising on prevention, treatment, and optimal health through the use of therapeutic methods and substances that encourage individuals’ inherent self-healing process.</p>
<p>	I think this is because I had been brought up this way. My sister, <a href="http://www.purelyb.com/johanna-arshad" target="_blank">Dina</a> is a naturopath, so whenever any of the family members have any sickness, Dina is the first person we often consult to for natural remedies rather than going straight for medications.</p>
<p>	There was one time one of our family members had H1N1. It was very alarming, none of the hospital medications worked at that time but Dina concocted a natural healing and saved him. So we had always been believers in natural healing first.</p>
<p>	I was then introduced to <a href="http://www.purelyb.com/amanda-teh" target="_blank">Amanda</a>, one of the best and few certified natural healthy practitioners in the country. I was reminded that there were only five of them in the country, along with Dina, so being introduced and got to have a long chat to Amanda about having her on PurelyB, where she immediately said yes, was so amazing!</p>
<p>	My mentor, <a href="https://www.facebook.com/ngeow?fref=ts" target="_blank">Wu Han</a>, of whom I met during my earlier working days, then connected me to <a href="http://www.purelyb.com/marissa-parry" target="_blank">Marissa</a>, the co-founder of Centre Circle, a training facility that helps individuals and teams flourish in the workplace, who also runs <a href="http://movimento.my/grupo-bantus-capoeira-gbc/" target="_blank">Movimento Simples de Capoeira</a>, Malaysia’s leading Capoeira and Brazilian culture academy with her husband. We immediately clicked and she introduced me to <a href="http://www.purelyb.com/carina-lipold" target="_blank">Carina</a>, a renowned nutrition expert. When I spoke to Carina, she was excited to come onboard and professed this is something she had always wanted to do. Carina introduced me to <a href="http://www.purelyb.com/dave-catudal" target="_blank">Dave</a> soon after, and my lineup of experts are complete for now.</p>
<p>	Once these five key people were established, I immediately identified my digital experts. My good friend, <a href="http://www.purelyb.com/stephanie-looi" target="_blank">Stephanie</a> had been in digital strategy for years and she had won numerous awards for many of her campaigns so I knew she would have been a great fit as the COO. I brought <a href="http://www.purelyb.com/helenness-chong" target="_blank">Helenness</a> onboard as the CMO, of whom I had known for years. She had experiences running many successful social media campaigns and also runs her very own digital agency, so she&#8217;s also another perfect addition to PurelyB.</p>
<p>	So here are the pioneers of PurelyB, and I could not have been much prouder 🙂</p></div>
</li>
<li class="question"><img decoding="async" class="alignnone wp-image-6984" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="Zana" />
<div>
<p>	Wonderful!</p>
<p>	<strong>On the general question of running a startup, what have you learned so far? What sort of wisdom can you disperse to entrepreneurs, especially those who are new to the startup scene &#8211; eager to start, albeit a bit scared?</strong></p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-6937" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-jesrina.png" alt="Jesrina" />
<div>
<p>	One thing for sure, you have to have the right team. It&#8217;s not about getting the right or smart people, it&#8217;s the dynamics &#8211; of course finding the right developers as well 🙂 We have just been mostly extremely lucky in getting the right kind of people for every team.</p>
<p>	Also, be sure to have a clear vision and a clear goal of things and be careful not to get distracted in the way. It is easy to get carried away and getting micro when it&#8217;s your baby, but having the right team helps you gain the trust to delegate tasks, give them a sense of ownership and they will take care of things.</p>
<p>	For new entrepreneurs, be thoroughly passionate in what you are doing. But passion is not enough, be prepared with all sorts of strategy and believe in them. Have the right target audience. Whatever happens, plow through things &#8211; I know this might not seem a very helpful advice, but once you have the drive and passion, you will go do it no matter what.</p></div>
</li>
<li class="question"><img decoding="async" class="alignnone wp-image-6984" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="Zana" />
<div>
<p>	Any advice to disperse to women entrepreneurs as well?</p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-6937" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-jesrina.png" alt="Jesrina" />
<div>
<p>	To be honest, I don&#8217;t see much differentiation in being an entrepreneur regardless of gender, which is good because that means we are all treated equally.</p>
<p>	We were at Tech in Asia recently where we talked to a lot of investors and they were really interested in what we are creating, hence I don&#8217;t see any prejudice at all. Just work as hard as anyone does and we will get through it.</p></div>
</li>
<li class="question"><img decoding="async" class="alignnone wp-image-6984" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="Zana" />
<div>
<p>	What&#8217;s the BEST thing about running PurelyB?</p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-6937" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-jesrina.png" alt="Jesrina" />
<div>
<p>	Well, I get two hours of sleep everyday&#8230; <em>(we all chuckled)</em></p>
<p>	&#8230; BUT it does not feel that way. I just love PurelyB and I love what I am doing. There is a definite difference to it when people are really passionate about what they are doing.</p>
<p>	Another thing is that there are so many things you learned along the way. I learned so much from the health experts because they wouldn&#8217;t stop sharing all their wisdom &#8211; what to eat, how to take better care of myself etc. I learned so much about running a company on a daily basis &#8211; the psychology of getting customers interested, how to retain visitors to the site, what kind of content resonates well with the audience etc. I also learned about the best technical and UI/UX solutions to give more visibility to PurelyB website to compete against all the other health websites sprouting in the virtual sphere.</p>
<p>	<img decoding="async" class="alignnone wp-image-6929 size-full" src="https://stampede-design.com/wp-content/uploads/2015/07/blog-purelyb-3.jpg" alt="blog screenshot 5" /></p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-6984" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="Zana" />
<div class="question">
<p>	How did you find out about Stampede and what brings you to the decision of engaging us for your work?</p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-6937" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-jesrina.png" alt="Jesrina" />
<div>
<p>	It started out when I spoke to Wu Han and shared with him about the idea of having PurelyB. I told him, &#8220;I want to work with the best developers, and I need some names,&#8221; so he pointed me towards Stampede and another company.</p>
<p>	We spoke to Stampede and this other company within the same week, and we took our time in evaluating both companies. What I found out about Stampede, outside of the online portfolio that was in the website is that Shaza, the first person I spoke to in Stampede, could really connect to the project. There is this unspoken level of dedication and into details that you just could sense. Upon time working with Stampede, we realised how the whole team put their all into it &#8211; this is so unlike other agencies.</p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-6984" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="Zana" />
<div class="question">
<p>	Couldn&#8217;t stop smiling. How have the experience working with us so far?</p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-6937" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-jesrina.png" alt="Jesrina" />
<div>
<p>	In general, it was brilliant.</p>
<p>	Look at it this way &#8211; I have been in the industry for 9 years, I have been working with numerous agencies. Honestly speaking, working with Stampede is the best experience thus far. Whilst other agencies treated us like projects, Stampede goes above and beyond in realising our long term goals. You know there are agencies which are good in design, but somehow lacks a bit in the implementation &#8211; and there&#8217;s also who has so many documentations it is really convincing but when it comes to design, front end and project management, it all goes haywire?</p>
<p>	Stampede is not that kind of company. You guys really do deliver beyond expectations and within timeline.</p>
<p>	So far we have received so much compliments, nothing beyond flattery. We hear of how the design is refreshing, inviting, not cluttered although there&#8217;s loads of content and browsing on mobile is also seamless.</p>
<p>	On Stampede&#8217;s understanding on the requirements, they got them nailed from the start. When I relied my requirements, I have set the tone of what I have envisioned &#8211; I want to have the capability that Salesforce, Shopify or Magento have that I can highly customise as well as intuitive. I understood what would work well in retaining audience and driving leads but as a startup, I could not afford as much to have the same capabilities as the features those platforms would offer, and I see over time I would be expanding more and more, so the solution has to be sustainable.</p>
<p>	Once I communicated these concerns to Dov and Shaza, they immediately came back about the right solutions &#8211; and as you can see with the launch, Stampede is capable to deliver! There were also a lot of adhoc things that my team had been asking in such a short time, but Stampede had always been able to accommodate within such a reasonable timeline.</p>
<p>	On top of that, mostly what I love about Stampede as well is that you guys are like family. There is a definite team dynamics there that you do not get from working with other agencies.</p></div>
</li>
<li class="question"><img decoding="async" class="alignnone wp-image-6984" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="Zana" />
<div>
<p>	What sort of features can the fans expect soon in the works?</p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-6937" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-jesrina.png" alt="Jesrina" />
<div>
<p>	Right now, we have the blog feature, where you can read articles on mindfulness, recipes, living an active lifestyle, parenting and so many more. Then we have also the directory feature where we list healthy restaurants and shops in Malaysia and Singapore with search option on locations and health considerations so healthy lifestyle enthusiasts will have a one-stop centre to refer to if they are looking for healthy ingredients and where to eat.</p>
<p>	Recently launched, we are now also offering health programmes. Currently we have three: <a href="http://www.purelyb.com/health-programmes/kickstart-a-healthy-lifestyle-in-21-days" target="_blank">21-Day Kickstart to a Healthy Lifestyle</a>, <a href="http://www.purelyb.com/health-programmes/7-days" target="_blank">7-Day Detox</a> and <a href="http://www.purelyb.com/health-programmes/3-days" target="_blank">3-Day Detox</a>. These are catered towards people who need guidance in living a healthier lifestyle, but are too busy to start on their own. So in this case, we will be offering programmes created especially by our nutrition and fitness experts ranging from daily exercises, fitness tips, grocery list and many more. Also, if they do not have time to create their own meals, subscribers can opt for a premium plan where we can get food delivered to them.</p>
<p>	<img decoding="async" class="alignnone wp-image-6926 size-full" src="https://stampede-design.com/wp-content/uploads/2015/07/blog-purelyb-4.jpg" alt="blog screenshot 4" /></p>
<p>	In the next phase, we shall have recipes feature. We will be aggregating favourite recipes across the web according to dietary needs and these will be customised to local tastebuds. What even more interesting is that these aggregated recipes shall also be linked to shopping lists. Soon in the next phase we shall also have is the marketplace feature. This works as an online store &#8211; think Mudah.com for healthy lifestyle needs &#8211; where people can purchase healthy products and services ranging from personal care and ecofashion from various suppliers and brands.</p>
<p>	In targeting even more widely towards Southeast Asian users, we also target to launch multilingual features in the next phase. Starting small, we are going to start offering the site in both English and Mandarin first, and then Bahasa Malaysia in about a month after that.</p>
<p>	All in all, PurelyB aims to be the 3C&#8217;s platform &#8211; offering one-stop solution for community, content and commerce catered for healthy lifestyle.</p></div>
</li>
<li class="question"><img decoding="async" class="alignnone wp-image-4804 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-shaza.png" alt="Shaza" />
<div>
<p>	One final question: Where do you get all the energy?!</p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-6937" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-jesrina.png" alt="Jesrina" />
<div>
<p>	<em>(laughs)</em> I have no idea &#8211; I guess I have found something I am really passionate about in PurelyB, and there is no stopping me!</p>
<p>	What keeps me going also are those praises I get on a daily basis. I regard PurelyB as my own baby, so when people have been expressing nothing but praises on something you love so much and you believe in, that keeps you going even more.</p></div>
</li>
<li class="question"><img decoding="async" class="alignnone wp-image-4804 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-shaza.png" alt="Shaza" />
<div>
<p>	Does it also have to do with the fact that you are eating even healthier?</p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-6937" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-jesrina.png" alt="Jesrina" />
<div>
<p>	I have always been a staunch believer of eating healthy! Now on top of running PurelyB, I have set up my mind to walk the talk even more, to become the advocate of my own product and eating healthy every single day. You cannot build something you don&#8217;t believe and practice on.</p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-4804 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-shaza.png" alt="Shaza" />
<div>
<p>	Jes, what you do not know also is that, PurelyB has also changed the life and habits of us at Stampede.</p>
<p>	I have started working out. Zana, for a while, had been trying to find out where to buy quinoa because she had some while she was in Melbourne and she loved it &#8211; now she knows where to find them. Shaiful, on the other hand, had been starting to try planking every day, so he had been reading articles in <a href="http://www.purelyb.com/be-active/categories/be-active" target="_blank">PurelyB Be Active</a> section every day.</p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-6937" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-jesrina.png" alt="Jesrina" />
<div>
<p>	You see? THIS, these kind of comments, they are the ones that kept me going! Every time I wake up to know that PurelyB changes lives, all is well.</p>
<p>	I can&#8217;t thank you guys enough for being in this journey together. Happy working is a mutual thing, so I am glad to have found Stampede.</p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-4804 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-shaza.png" alt="Shaza" />
<div>
<p>	Wonderful to hear that, Jes! We are so glad to be able to help realise your vision too.</p>
<p>	Thank you for the time and speak soon!</p></div>
</li>
<li><img decoding="async" class="alignnone wp-image-6937" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-jesrina.png" alt="Jesrina" />
<div>
<p>	See ya!</p></div>
</li>
</ul>
<p>You have to check out all the wonderful articles, a hefty selection of healthy shops and restaurants and specially curated health programmes all on <a href="http://www.purelyb.com/" target="_blank">PurelyB</a>.</p>
<p>In the meantime, do also give a follow to their <a href="https://www.facebook.com/myPurelyB" target="_blank">Facebook</a>, <a href="https://twitter.com/purely_b" target="_blank">Twitter</a> &amp; <a href="https://instagram.com/PurelyB" target="_blank">Instagram</a>. Be careful treading about the photos of yummy, yet healthy recipes during Ramadan!</p>
</div>
<p>The post <a href="https://stampede-design.com/blog/purely-passionate-an-interview-with-jesrina-arshad/">Purely Passionate: An Interview with Jesrina Arshad</a> appeared first on <a href="https://stampede-design.com">Stampede: the strategic design &amp; technology company</a>.</p>
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		<title>A Leap of Faith: An Interview with Danish Mumtaz from Motopedia</title>
		<link>https://stampede-design.com/blog/motopedia-danish-mumtaz/</link>
					<comments>https://stampede-design.com/blog/motopedia-danish-mumtaz/#respond</comments>
		
		<dc:creator><![CDATA[Shaiful Borhan]]></dc:creator>
		<pubDate>Sun, 30 Nov 2014 18:12:38 +0000</pubDate>
				<category><![CDATA[Conversations]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[malaysia]]></category>
		<category><![CDATA[Motopedia]]></category>
		<guid isPermaLink="false">http://dev.stampedelabs.com/client/v3/wp/?p=6308</guid>

					<description><![CDATA[<p>We recently launched Motopedia, a portal on the latest, unbiased car reviews and comparisons across the UAE and the GCC region. Shaiful Borhan and Zana Fauzi had the chance to talk to Danish Mumtaz, Motopedia's main guy where they gushed about cars &#038; talked about how Danish chanced upon Stampede, before the rest is history.</p>
<p>The post <a href="https://stampede-design.com/blog/motopedia-danish-mumtaz/">A Leap of Faith: An Interview with Danish Mumtaz from Motopedia</a> appeared first on <a href="https://stampede-design.com">Stampede: the strategic design &amp; technology company</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p class="lead" class="lead">Recently, we launched <a href="http://motopedia.ae/" target="_blank">Motopedia.ae,</a> a portal on the latest, unbiased car reviews and comparisons across the UAE and the GCC region. The fully responsive website includes exciting features like an intelligent search function recommending similar cars based on price range, body types and car class, Google Map integration, Facebook authentication, sharing functions as well as comparison favourites. It was a ride worth being buckled in for.</p>
<div class="full"><img decoding="async" class="alignnone wp-image-6266 size-full" src="https://stampede-design.com/wp-content/uploads/2018/02/Danish-Mumtaz-1.jpg" alt="Danish Mumtaz" /></div>
<blockquote><p>I took a leap of faith — and decided Stampede it is.</p></blockquote>
<div class="full"><img decoding="async" class="alignnone size-full wp-image-6321" src="https://stampede-design.com/wp-content/uploads/2014/11/motopedia-1.jpg" alt="motopedia-1" /></div>
<p>Shaiful and Zana had the chance to talk to high-spirited <a href="http://motopedia.ae/about-motopedia/" target="_blank">Danish Mumtaz</a>, Motopedia&#8217;s main guy. We gushed about cars, devised new website plans in the works and talked about how Danish chanced upon Stampede, before the rest is history.</p>
<div>
<ul class="interviewed">
<li class="question"><img decoding="async" class="alignnone wp-image-6057 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="zana" />
<div>
<p>Hi Danish, good to have you! How are you doing? Could you tell us about yourself and your role at Motopedia?</p>
</div>
</li>
<li><img decoding="async" class="alignnone wp-image-6263 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-danish.png" alt="danish-mumtaz" />
<div>
<p>Hello, you two! I am good, thanks &#8211; how about you?</p>
<p>I am the main man of Motopedia &#8211; I am the guy with ideas! Well, to be official, I am Motopedia&#8217;s Executive Producer as well as the Content Writer. It all started when Alawi and I were discussing on cars  &#8211; we do that a lot, but then we realised there were no <em>video</em> reviews for cars sold in the UAE as well as GCC. It&#8217;s unfortunate because the Saudis love their cars, but they only had to make decisions based on existing print articles or having to watch their favourite cars being driven somewhere in California. These guys, they want the real thing. Branded content is also on the rise &#8211; there are quite a number of Youtube videos doing reviews, and we asked ourselves, why not?</p>
<p>So this is where we see the opportunity &#8211; we have the means, the tools and ultimately the passion, and so Motopedia was born!</p>
</div>
</li>
<li>
<div class="video-container"><iframe src="https://www.youtube.com/embed/5k-knkvAbT8" width="640" height="360" allowfullscreen></iframe></div>
</li>
<li class="question"><img decoding="async" class="alignnone wp-image-6057 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="zana" />
<div>
<p>How did you find out about Stampede? During the proposal process, what made you confident to move forward with Stampede?</p>
</div>
</li>
<li><img decoding="async" class="alignnone wp-image-6263 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-danish.png" alt="danish-mumtaz" />
<div>
<p>This is an interesting story.</p>
<p>The first few months when we decided on the idea of Motopedia, we commissioned a small agency to build the website. However, after a few weeks, they probably realised the magnitude of work involved and they could not do it. We were devastated of course, so we were on a search again for the team who could realise Motopedia.</p>
<p>During these months, we contacted a few agencies &#8211; listing down all our requirements and deciding on a number of websites we could base Motopedia on. We were running high and dry. Finally, a UK-based agency replied. The price quoted was a bit too high though, since they decided we should go with a custom content management system (CMS). We were close to agreeing, but then I decided to sleep on it.</p>
<div class="full"><img decoding="async" class="wp-image-6314 size-full" src="https://stampede-design.com/wp-content/uploads/2014/11/motopedia-2.jpg" alt="Car comparison within the same class, brand and price range" /> <p class="capt_block">Compare cars or check out Motopedia&#8217;s favourite picks</p></div>
<p>I remember the time I was in Malaysia and heard about the rise of digital agencies in Malaysia, and some of them are reputedly to be really good. I did some research and came upon <a href="https://stampede-design.com">Stampede&#8217;s website</a>. I love the design &#8211; it is modern, contemporary and it is easy to navigate &#8211; just how I want the new Motopedia to be. I found Shaza&#8217;s number and gave her a call only to be directed to her voicemail. A few minutes later, she sent me an email — I had no idea how she tracked me <em>(Shaza: I Googled the number!). </em>We exchanged a couple of emails discussing the requirements and she sent me a proposal outlining the scope and plans. The proposal was comprehensive and really reasonable, since now it turns out we could build the website using WordPress.</p>
<p>So now it is between Stampede and this other company.</p>
<p>In the course of us trying to make our decisions, Shaza and Dov have been very transparent and helpful with walking me through the pros and cons of WordPress and custom CMS. Stampede has done both options for clients in the past so they are able to recommend the best-viable solution to us. Both WordPress and custom CMS have their own strengths and weaknesses. However WordPress has come a long way with so many well-developed plugins. It&#8217;s also backed by a huge community of developers. The fact that WordPress is both powerful and versatile allows us to launch the website on time with the features we want. We can also implement more exciting ideas as we go along with all the plugins available for WordPress.</p>
<p>In our case, going fully custom would have been an unnecessary cost and will be similar to reinventing the wheel all over again.</p>
<p>I took a leap of faith — and decided Stampede it is.</p>
</div>
</li>
<li class="question"><img decoding="async" class="alignnone wp-image-6264 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-shaiful.png" alt="shaiful-borhan" />
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<p>Interesting indeed!</p>
<p>So Danish, tell us more about your love affair with cars, how did the spark ignite? Perhaps you used to own a classic car or having involved in backyard car projects or a friend took you for a 250km per hour spin in a supercar?</p>
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<li><img decoding="async" class="alignnone wp-image-6263 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-danish.png" alt="danish-mumtaz" />
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<p>Unfortunately, my man, there is no real life-changing stories about it. <em>(We all chuckled)</em></p>
<p>It was that most of us share a common interest over liking cars. In Dubai, we get to see all types of cars sprinting fast by us and we could not help wondering, how does it feel to get to drive these cars? How different they are from the rest? Who would be interested by them?</p>
<p>These kind of thoughts could lead to a lot of ideas. Even though if one is not interested in luxury cars, you&#8217;d want to give it a test drive just to see how cool it is, you know, like Bugatti or something.</p>
<div class="full"><img decoding="async" class="wp-image-5054 size-full" src="https://stampede-design.com/wp-content/uploads/2014/11/motopedia-3.jpg" alt="Car's Summary" /> <p class="capt_block">Sexy, boiled-down stats that matter</p></div>
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<li class="question"><img decoding="async" class="alignnone wp-image-6264 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-shaiful.png" alt="shaiful-borhan" />
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<p>Oh yeah, Bugatti is one sexy beast.</p>
<p>Your latest <a href="https://www.youtube.com/watch?v=CdbqyAqZjdw" target="_blank">Wadi Special video</a> featuring three American 4&#215;4 put through a series of off-road tests kind of reminisce of Top Gear challenge segments. Can we expect more videos shot in a similar style in the future?</p>
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<li><img decoding="async" class="alignnone wp-image-6263 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-danish.png" alt="danish-mumtaz" />
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<p>Probably!</p>
<p>The funny thing is, we never intended for the shoot to turn out like that. Some things coincidentally turned out good, like our chance encounter with Stampede. Also, it seems people have an affinity for a number of friends arguing with each other on-screen &#8211; so yes, expect some similar style in the future!</p>
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<div class="video-container"><iframe src="https://www.youtube.com/embed/CdbqyAqZjdw" width="640" height="360" allowfullscreen></iframe></div>
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<li class="question"><img decoding="async" class="alignnone wp-image-6264 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-shaiful.png" alt="shaiful-borhan" />
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<p>What cars are you looking forward to review in 2015?</p>
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<li><img decoding="async" class="alignnone wp-image-6263 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-danish.png" alt="danish-mumtaz" />
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<p>I think we would be reviewing a number of Mercs and Beemers. Throw in some Fords as well.</p>
<p>We would like to review some American cars apart from German ones, like the 2014 Chrysler 300CC we already have in the reviews. And yes, supercars too &#8211; Porsche 911 or Cayenne. That would be great.</p>
<div class="full"><img decoding="async" class="wp-image-5054 size-full" src="https://stampede-design.com/wp-content/uploads/2014/11/motopedia-7.jpg" alt="motopedia" /> <p class="capt_block">Dealership listing by locations and brands</p></div>
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<li class="question"><img decoding="async" class="alignnone wp-image-6264 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-shaiful.png" alt="shaiful-borhan" />
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<p>Sweet! Looking forward!</p>
<p>The people of UAE certainly love their cars. Based on your experience, what are Emiratis favorite subjects when it comes to &#8220;car-talk&#8221; besides price tags? For example, here in Malaysia potential car owners tend to talk a lot about resale values and after sales services.</p>
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<li><img decoding="async" class="alignnone wp-image-6263 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-danish.png" alt="danish-mumtaz"  />
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<p>The truth is, after a certain price point, after sales service and resales are not much of higher importance.</p>
<p>I have a friend in London who just bought a <a href="http://www.landrover.co.uk/vehicles/range-rover/vogue/index.html">Range Rover Vogue</a>. This is a smart SUV, excellent for both off-road capability and on-road handling &#8211; superior in many ways. Its monthly petrol bill could reach USD700, this is not including the roadtax and other maintenance bills for the car. Was he concerned? <em>No</em>, because he is driving a Rover in Central London!</p>
<p>Based on my experience, I guess the certain price point where people would talk about resale values  is about USD100,000. After that, people do not seem to mind anymore if they could spend more on that.</p>
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<li class="question"><img decoding="async" class="alignnone wp-image-6057 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="zana"  />
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<p>So, what sort of features can Motopedia fans expect soon in the website?</p>
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<li><img decoding="async" class="alignnone wp-image-6263 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-danish.png" alt="danish-mumtaz" />
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<p>Well, as we all know, we are currently working with you on the cars comparison page. Users can add up till four cars in the same page side-by-side and compare the criteria based on its performance, interior, safety details and many more. Users can also save the comparisons in PDF format and also share with friends over social media. We are very excited to get it launched this week.</p>
<p>I was also thinking of putting up a page for deals, something like Groupon, but specifically for cars.</p>
<p>We are working with a number of small automotive businesses in the area at the moment. It would be good if we could help them promote their businesses by aggregating car-related deals every week &#8211; for example, for car polish, maintenance, window tinting, car wash and many more.</p>
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<li class="question"><img decoding="async" class="alignnone wp-image-6057 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="zana" />
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<p>Sounds great! Let us know if you need our help!</p>
<p>Final question &#8211; which features do you love best in the current Motopedia website?</p>
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<li><img decoding="async" class="alignnone wp-image-6263 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-danish.png" alt="danish" />
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<p>How many am I allowed? Because I think I love everything!</p>
<div class="full"><img decoding="async" class="wp-image-5054 size-full" src="https://stampede-design.com/wp-content/uploads/2014/11/motopedia.jpg" alt="Motopedia.ae is fully responsive so give it a spin on your tablet and mobile" /> <p class="capt_block">Motopedia.ae is fully responsive so give it a spin on your tablet and mobile</p></div>
<p>First, of course I love the design. It&#8217;s elegant, it&#8217;s straightforward and best of all, it works wonderfully. Everything is laid out in the homepage &#8211; the dealers search, the video reviews, the search functions, everything. It might seem impossible to fit everything you need on one page by itself, but Stampede did it.</p>
<p>Of course, the search function. It works just how it should be, it predicts very well and it&#8217;s intuitive. Just a few letters in while searching and it is suggesting some results for us. Brilliant one, Shaiful.</p>
<div class="full"><img decoding="async" class="wp-image-6318 size-full" src="https://stampede-design.com/wp-content/uploads/2014/11/motopedia-6.jpg" alt="motopedia-6" /> <p class="capt_block">Search and filter interface for greater comparison control</p></div>
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<li><img decoding="async" class="alignnone wp-image-6264 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-shaiful.png" alt="shaiful-borhan" />
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<p>Thanks!</p>
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<li><img decoding="async" class="alignnone wp-image-6263 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-danish.png" alt="danish-mumtaz" />
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<p>The website is also easy to maintain, since it is on WordPress. My boys had no hard time learning on how to use the platform. Just a few clicks and it&#8217;s up. Easy-peasy.</p>
<p>Finally, more so about the features, it&#8217;s about the team. Stampede has been really supportive from the beginning &#8211; from the requirements stage, proposal, design, programming, project management &#8211; all the way till launch. The post-launch support has been so unbelievably amazing too. Even now, Stampede continues to share exciting ideas and best practices for us to take Motopedia to a greater degree than it already is.</p>
<p>Superb job, everyone.</p>
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<li><img decoding="async" class="alignnone wp-image-6057 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-zana.png" alt="zana" />
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<p>Thank you Danish, from all of us at Stampede!</p>
<p>And thank you again, for making time for us. It had been such a pleasure to talk to you, and to be able to work with you and Motopedia team.</p>
<p>All around, a great team we both make!</p>
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<li><img decoding="async" class="alignnone wp-image-6263 size-full" src="https://stampede-design.com/wp-content/uploads/2017/06/bubble-danish.png" alt="danish-mumtaz" />
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<p>Couldn&#8217;t agree more! Talk to you both later.</p>
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<p>Go ahead and check out the nifty features on <a href="http://motopedia.ae/" target="_blank">Motopedia.ae</a>.</p>
<p>You may also follow their <a href="https://www.facebook.com/motopediauae" target="_blank">Facebook</a>, <a href="https://twitter.com/motopediauae" target="_blank">Twitter</a> &amp; <a href="https://plus.google.com/b/109789932119176246608/+MotopediaAe/posts" target="_blank">Google+</a> for frequently updated information on car reviews and tips.</p>
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<p>The post <a href="https://stampede-design.com/blog/motopedia-danish-mumtaz/">A Leap of Faith: An Interview with Danish Mumtaz from Motopedia</a> appeared first on <a href="https://stampede-design.com">Stampede: the strategic design &amp; technology company</a>.</p>
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