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Articles / Author / Amirul Zaidun

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Field Notes

Building the Eye: A Guide to Designer Self-Critique

The worst thing I used to do was submit design the moment it felt right. I genuinely believed I was thorough. That feeling was the problem. Being close to your work is not the same as understanding it. Here's how I built a structured approach to self-critique. Keep Reading

Field Notes

From quantitative data to action: How engagement analysis unlocks digital growth

Struggling with low conversions or high drop-offs despite good traffic? Engagement analysis goes beyond the numbers to reveal what’s really happening in your digital product. At Stampede, we help teams uncover hidden friction, turn data into actionable insights, and make meaningful improvements that drive growth. Learn how a holistic, story-driven approach to engagement data can align your product, design, and marketing efforts—no guesswork, just results. Keep Reading