For the past five years, Stampede has been collaborating with PETRONAS, enabling and advocating for the integration of user-centred design processes into their digital tools. And recently, we attended PETRONAS Digital Day 2023 at KL Convention Center, an event that celebrates all things digital and how we all have a part to play in the push for sustainability.

Major props to Aadrin Azly and his team for curating such an exceptional lineup of speakers and topics that spur further conversations. We witnessed firsthand the implementation and impacts of digital initiatives aimed at supporting PETRONAS’s journey towards achieving net-zero emissions, including the products we designed, particularly in the areas of engineering and employee experience.

Most of the enterprise UX and design we do are rarely seen in public, so here are a few special sightings.

It was a big moment for us to see PIVOT Descriptive Analytics (DA), an ecosystem of products designed and built with the users, delivering crucial production, financial and business insights to drive decision-making at levels of the Fortune 500. Guided by user research at various enterprise levels, reaching engineers on the shop floor all the way up to PETRONAS’s executive leadership team, the PIVOT product team has created a truly homegrown, user-centred ecosystem, earning them multiple prestigious awards along the way.

PIVOT is also powered by ADDAX, an engineering-tailored design library that is designed and stress-tested with PETRONAS Downstream engineers in mind. Seeing ADDAX serving as the interface backbone, creating uniformity and ease of use across multiple different engineering applications was a source of pride for the team.

Another major highlight was seeing the successful adoption of POINT (Plant Operations Integrated Tools), a digital application we helped design in 2018 that integrates various personnel modules to support plant operators and technical staff in their day-to-day operational activities. POINT is integrated seamlessly into PETRONAS’s work process and improves efficiency through task automation. It also significantly improves plant personnel safety and interfaces with Tuah, the AI-integrated robot that performs inspections in hazardous environments, serving as an additional safety measure in reducing health risks for operators. POINT is now on its way to commercialisation.

SKILL is another product we designed – a knowledge management system that encourages the propagation of technical knowledge and experience. The impact of each piece of knowledge can now be measured, showing a direct correlation between continuous learning and value creation in PETRONAS, resulting in a positive impact on the workforce.

Seeing the users at the epicentre of these digital initiatives and the magnitude of impact they created, we are excited to work closer with PETRONAS’s product and DesignOps teams to further support their design process and develop greater UX capabilities. User-centred design has so far enabled better efficiency in the organisation’s work processes. Our job is now to seamlessly scale it to future business needs, where design will play an integral role in PETRONAS’s pursuit of its sustainability goals.