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Field Notes

How Personalization Helps the Online Shopping Experience

personal

The online shopping experience has gone through personalization and customization as users become more accustomed to shopping online. Jared elaborates on how companies are wagering on making experience more human to attract these savvy shoppers. Keep Reading

Field Notes

Improving Your E-Commerce Checkout Process

The checkout step is the most important step in the online buying process. Our Content Strategist Jared runs through the lessons on how to identify issues with it and pick up some best practices. Keep Reading

Perspectives

My Maybank2u Experience

Despite being the most visited Malaysian website, Guo Lin thinks that Maybank2u is being an itch to him - it does not take lead in adopting web technologies and employing smarter user experience design. Guo Lin shares his take and suggestions on how to improve this. Keep Reading