If I were to write about user research 5 years ago, half of this article would focus on convincing people to include research as part of their product development cycle. However, that time is long gone. Now everyone is customer obsessed. Most product teams spend hours talking to customers in an attempt to empathise before… Keep reading

UX Research is a task to determine if a design properly caters to end users. This is part 1 of 2, where Zana Fauzi goes into details on how we start. Keep Reading