Great products and services are based on a deep understanding of user motivations, behaviours, wants, and needs. Our research uncovers these insights, helping you to deliver better experiences, make more confident strategic and tactical decisions, fuel growth, drive efficiencies and ignite innovation.
Discovering opportunities in reimagining engineering efficiency with PETRONAS.
OUTCOMES
Discoveries that inform confident strategies for growth
Successful organisations have clear strategic priorities, such as growth, improved customer experiences, innovation, and efficiency, that supports their long-term visions. Our approach gives you the support you need to achieve your strategic priorities.
Fuel your business strategy with data-driven insights
Our approach prioritises data and insights to replace assumptions, uncover biases, and challenge your thinking, by being objective and reflecting real user needs and market realities.
Build a flexible strategy for innovation and support
We lead the projects or support your efforts by aligning with your objectives, adapting to your methods, and identifying opportunities while preventing stagnation — ensuring a more sustainable growth and resilience throughout the project.
Gain fresh perspectives from multi-industry experience
Our cross-industry expertise helps us to uncover opportunities and deliver insights from beyond your organisation, giving you the fuel to innovate and grow.
Empower your team to make better decisions
We focus on generating actionable insights based on unbiased, data-driven research, while transferring valuable knowledge. We measure not just how the insights are received, but how it is used to design better user experiences that improve your decision making and strategic capabilities.
METHODS
Discovery capabilities
Proven methods, individually tailored or mixed, to bring you timely opportunities and actionable insights—giving you even greater confidence in your decisions.
Quantitative research
Turns data into insights, giving you the hard numbers needed to back decisions and drive measurable growth.
Survey and questionnaire
A structured questionnaire to gather broad user feedback, often used early or post-launch to measure satisfaction and guide decisions based on user preferences. Surveys are not easy to get right, but Stampede has experience drawing insights from thousand of users globally, we even wrote an article about it.
Digital analytics
Digital analytics tracks user behaviour, like engagement and conversion, using tools like Google Analytics to optimise performance and uncover friction in the journey. A useful means to measure design or product experiment outcomes continuously.
Heatmap analysis
Tracking and visually representing where users interact most with a website or app, such as clicks, scrolls, and cursor movements. It is useful for highlighting areas of high engagement and identifying areas of confusion or neglect. Did you know we were the founding users of Hotjar, the industry-standard tool for heatmap analysis?
Card sorting
Involves having users group content into categories to shape a highly effective information architecture. This aligns navigation with users’ mental models, making it easier, logical and more intuitive for them.
Tree testing
Evaluates how well users can navigate a predefined menu structure to find information. It tests the effectiveness of existing navigation. While largely quantitative, we’ve pioneered a hybrid method for it to also yield qualitative data for more actionable results. Ask us about it.
Evaluative research
Ensures that what works in theory delivers in practice, validating solutions to improve real-world outcomes.
Usability testing
Observe and probe from real users as they interact with a prototype or existing product to gather insights and identify usability issues. This has helped us refine our design solutions efficiently, ensuring the product meets user needs and reduces the cost of fixing design by up to 100x before launch.
Heuristic evaluation
An expert review method where our team assess a product against established usability principles to identify potential usability issues, reducing the need for costly redesigns. Often it is more valuable when conducted during the early stages of design to catch issues before development or in combination with other testing methods for a thorough evaluation.
UX audits
An in-depth evaluation where our designers review a product’s user experience to provide actionable insights to enhance user satisfaction and streamline navigation. It is often conducted on existing products as it optimises the user flow, improve engagement, and align with business goals, either as a standalone assessment or alongside redesign initiatives.
Field trials
A research method where a product, prototype, or feature is tested in a real-world environment with actual users. Unlike controlled lab tests, field trials allow teams to observe how users interact with the product (live or in testing) in their natural settings. This method helps identify unexpected issues and ensures the product works effectively in its intended context or real situations, reducing the risk of failure and guiding further improvements before a full-scale launch.
Qualitative research
Digs deeper into the Why, giving context to the numbers and uncovering the human insights behind decisions.
In-depth user interviews
It involves structured, one-on-one conversations with actual users to explore their behaviours, motivations, and challenges in depth. This approach helps us answer the critical ‘why’ behind user actions, offering deep insights that go beyond surface-level observations. We usually conduct it early in the discovery phase or when a deeper understanding is needed to align product strategy with user expectations and improve overall experience.
Contextual inquiry
A research method where our team observes and interacts with users in their natural environment to understand how they perform tasks and use products. In our experience, we used this method to reveal deep insights into user behaviors, pain points, and workflows.
Ethnographic studies
We immerse in users’ environments to observe and understand their behaviors, cultures, and needs. This method, used in early product stages, helps us uncover the ‘why’ behind user actions, enabling empathetic, user-centered designs. It provides deep insights that fuel design strategies, especially for complex products or markets, ensuring alignment with user realities and expectations.
Stakeholder interview
Stakeholder interviews are essential for capturing business goals, market insights, and project constraints directly from those who shape the project’s direction. By conducting these interviews early, we ensure our design solutions are aligned with business objectives, uncover potential obstacles, and create a shared understanding among all parties involved. This approach not only guides our design decisions but also minimises misalignment, helping to deliver outcomes that truly meet business and user needs.
Persona definition
Persona definition involves creating a representative profile of the target user to guide the design process. It captures key attributes like goals, motivations, and frustrations, helping teams understand who their users are and what they need. Personas are often developed from initial research findings or team assumptions and then refined through validation with real users. We typically used it at the start of a UX project to ensure that our design decisions align with the needs and expectations of the intended audience.
Experience design
Shapes every interaction, creating seamless, intuitive journeys that connect users with your brand and goals.
User flow
User flow maps the path users take through your website or app, from entry to desired action. It’s a crucial tool for ensuring smooth, intuitive navigation that aligns with user expectations.
Information architecture (IA)
IA organises content logically to help users navigate easily. A well-structured IA ensures that users can quickly locate what they need, improving the overall usability of the product. IA is usually developed early in the design process, particularly for content-heavy platforms or those spanning multiple channels, to provide a coherent, intuitive system for users to interact with.
Design sprint
Design sprint a 5-day structured process. It is useful when there are many unknowns, multiple stakeholders, and a high need for desirability as it helps in tackling complex, high-risk problems through rapid ideation, prototyping, and usability testing. Stampede has facilitated numerous design sprints, helping teams validate concepts quickly and align on strategic solutions for impactful outcomes. We leverage on our experiences to navigate high-stakes challenges and provide clear, actionable results. Ask us more about it.
Journey map
We use journey map to visualise a user’s end-to-end experience with a product or service, capturing their needs, frustrations, and interactions at each stage. Stampede finds it more effective to conduct this session at the early stage of the project, as it is helpful for business to understand user’s pain points and uncover opportunities to improve user experience as a whole.
CLIENT SUCCESS
Our Discovery fuels growth for industry leaders
Stampede is a digital transformation partner that helped us focus on the user, allowing us to deliver healthcare services digitally and an experience loved by both our stakeholders and patients.
Dhillon Singh
VP of Customer Experience Management at HMI Group of Hospitals
Learn how we designed a global, multilingual survey into a tool for unlocking meaningful insights, balancing simplicity with depth to get beyond the surface.
Feeling like common mistakes in research holding you back? Spot them early and apply these simple strategies that lead to research that truly impacts design decisions.
CONSIDERATIONS
Essential questions when planning for Discovery
We know that planning discovery can raise important questions. At Stampede, our approach is designed to address them, providing you with actionable insights, flexibility, and confidence at every step, so you can make the right decisions without uncertainty.
Why is UX research essential for successful product design?
UX research directly connects the product to real user needs and behaviours. Instead of relying on assumptions, it provides data-driven insights that help teams understand what users truly want, how they interact with products, and where their pain points lie. This reduces the risk of costly redesigns as it identifies potential issues early, allowing for quick revisions—in which it ensures the efficiency and long-term success of a business as it enhances product-market fit, speeds up time-to-market by minimising rework, and ultimately leads to higher adoption rates and revenue growth on top of bringing a competitive advantage and sustainable growth. Products designed with a deep understanding of user needs are more likely to succeed in the market because they solve real problems and provide real values.
How will this research help us make quicker, more informed decisions?
UX research delivers focused insights that directly address user needs and behaviours, allowing the team to identify priorities and avoid guesswork. The clarity enables faster decision-making as it helps in revealing which features or changes will have the most significant impact, reducing the time spent on debates or revisions. With actionable data, the team can move quickly from insights to implementation, aligning design and development efforts with user expectations and business goals, ultimately speeding up the entire product development cycle.
Does Stampede conduct research on existing products, or just new ones?
Yes, Stampede conducts research for both existing and new products. Research is valuable at any stage of a product’s lifecycle—whether it’s a brand-new concept or an evolving solution. For new products, we align with the business’s long-term goals and create user personas to understand needs and pain points, shaping the product’s strategy for success. For existing products, we refine these personas and use them to identify improvement areas. We conduct user interviews and analyse data to uncover hidden issues or opportunities. Continuous research keeps products aligned with user needs, driving growth and satisfaction as the technology and user needs evolve.
How long will the discovery process take?
Discovery process duration varies from 1 week to a few months, depending on the business goal and scale of the problems. It includes planning and adapting the process towards the intended business outcomes,
Where do external researchers add value beyond internal capabilities?
External researchers add value beyond internal capabilities as it removes bias and favour ideas. External researchers are more objective in achieving the right outcomes. With the cross-industry expertise and knowledge, the team will help in providing fresher views or perspectives when solving problems.
How does a design sprint reduce risk before launching a product?
A design sprint reduces risk by quickly identifying key problems and testing solutions before investing in full development. It involves cross-functional collaborations that provides different perspectives that helps in improving ideas and mitigate risks early. During the sprint, teams focus on uncovering critical challenges that align with business goals and rapidly prototyping solutions. These prototypes are then tested with real users, providing immediate feedback on what works and what doesn’t. This process allows teams to make informed decisions, refine ideas, and avoid costly missteps, ensuring the final product is validated, user-approved, and aligned with business objectives before launch.
Ready to unlock smarter, customer-centred growth?
Reach out today to see how we can support your discovery process.
Building robust, reliable and high performing applications that deliver value.
Capability + Transformation
Enabling organisational growth through training and strategic initiatives.
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Stampede Design
