For the past five years, Stampede has been collaborating with PETRONAS, enabling and advocating for the integration of user-centred design processes into their digital tools. And recently, we attended PETRONAS Digital Day 2023 at KL Convention Center, an event that celebrates all things digital and how we all have a part to play in the push for sustainability.

Major props to Aadrin Azly and his team for curating such an exceptional lineup of speakers and topics that spur further conversations. We witnessed firsthand the implementation and impacts of digital initiatives aimed at supporting PETRONAS’s journey towards achieving net-zero emissions, including the products we designed, particularly in the areas of engineering and employee experience.

Another major highlight was seeing the successful adoption of POINT (Plant Operations Integrated Tools), a digital application we helped design in 2018 that integrates various personnel modules to support plant operators and technical staff in their day-to-day operational activities. POINT is integrated seamlessly into PETRONAS’s work process and improves efficiency through task automation. It also significantly improves plant personnel safety and interfaces with Tuah, the AI-integrated robot that performs inspections in hazardous environments, serving as an additional safety measure in reducing health risks for operators. POINT is now on its way to commercialisation.

SKILL is another product we designed – a knowledge management system that encourages the propagation of technical knowledge and experience. The impact of each piece of knowledge can now be measured, showing a direct correlation between continuous learning and value creation in PETRONAS, resulting in a positive impact on the workforce.

Seeing the users at the epicentre of these digital initiatives and the magnitude of impact they created, we are excited to work closer with PETRONAS’s product and DesignOps teams to further support their design process and develop greater UX capabilities. User-centred design has so far enabled better efficiency in the organisation’s work processes. Our job is now to seamlessly scale it to future business needs, where design will play an integral role in PETRONAS’s pursuit of its sustainability goals.