If you haven’t yet, get an overview of reasons to attend World Usability Congress for more context! — Well, we shared a little about the event orchestrations in the previous blog. Now, let’s focus on the next part. We attended the workshops on Day 2 of the Focus Days and also talks on the latter… Keep reading

User research is the backbone of UX, helping us uncover what users really want and need, leading to better-informed design decisions and ultimately, more successful products. We had an opportunity to truly implement this with a global bioscience client when they wanted to find out what their employees thought of the company’s internal IT services.… Keep reading

If I were to write about user research 5 years ago, half of this article would focus on convincing people to include research as part of their product development cycle. However, that time is long gone. Now everyone is customer obsessed. Most product teams spend hours talking to customers in an attempt to empathise before… Keep reading