“Our analytics show users are completing their tasks,” the enterprise product owner told me confidently. “The features are all functioning as designed.” Yet adoption wasn’t growing as expected and user satisfaction scores were stagnant. This scenario plays out more often than you might think – products that work perfectly fine on paper, but somehow fail… Keep reading

User research is the backbone of UX, helping us uncover what users really want and need, leading to better-informed design decisions and ultimately, more successful products. We had an opportunity to truly implement this with a global bioscience client when they wanted to find out what their employees thought of the company’s internal IT services.… Keep reading