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Articles / Author / Azim Hasnan

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User research and strategy

Live Product Testing: The gap between working and working well

A usability testing session conducted on-site. Features a user, a researcher and a laptop opening a website being tested on its usability.

“Our analytics show users are completing their tasks,” the enterprise product owner told me confidently. “The features are all functioning as designed.” Yet adoption wasn’t growing as expected and user satisfaction scores were stagnant. This scenario plays out more often than you might think – products that work perfectly fine on paper, but somehow fail… Keep reading

User research and strategy

Lessons and practical applications we brought back from World Usability Congress

If you haven’t yet, get an overview of reasons to attend World Usability Congress for more context! — Well, we shared a little about the event orchestrations in the previous blog. Now, let’s focus on the next part. We attended the workshops on Day 2 of the Focus Days and also talks on the latter… Keep reading

User research and strategy

World Usability Congress: A pilgrimage every UX practitioners should go to

Stampede team has always strived to stretch the design world beyond meeting the current industry standards; we’re here to redefine it. We aim to always keep excellence as our standard, stretching beyond just design execution. We are dedicated to elevate design, marrying strategy with innovation to chart new territories. In achieving this, Shaza, our co-leader… Keep reading

User research and strategy

Application of Hybrid Research Method to Uncover the Right problem

Stampede offers various solution services to address client’s problems, across the world and Malaysia – one of them being service design, to address problems pertaining to workflow beyond the digital realm. At one point we were conducting research for service improvement of a client from the energy industry, and we investigated one of the touchpoints… Keep reading