What separates a designer who produces good outputs from one who produces real change is rarely the craft. It is what they do before designing. Keep Reading

“Our analytics show users are completing their tasks,” the enterprise product owner told me confidently. “The features are all functioning as designed.” Yet adoption wasn’t growing as expected and user satisfaction scores were stagnant. This scenario plays out more often than you might think – products that work perfectly fine on paper, but somehow fail… Keep reading

When I first joined Toro, which is a product team in Stampede (torotimer.com), the team was in the midst of a sprint. For those who are not familiar with sprint, it is a set period of time during which specific work has to be completed and made ready for review, usually involving the product owner,… Keep reading