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User Experience

So You Wanna Be a UI/UX Designer

Good user experience is good for business. Zana walks you through some core skills to become a good UI/UX designer in an increasingly challenging industry. Keep Reading

E-commerce

Using Keyword Research to Improve Your Online Store

research

Your e-commerce website is just like a regular store when it comes to location. If people don’t come across your store, it won’t generate visits leading to sales. Jared walks you through on perfecting keyword research to improve your online store. Keep Reading

User Experience

How Personalization Helps the Online Shopping Experience

personal

The online shopping experience has gone through personalization and customization as users become more accustomed to shopping online. Jared elaborates on how companies are wagering on making experience more human to attract these savvy shoppers. Keep Reading

User Experience

The 6 Commandments of UX Workshop Facilitation

ux-workshop

Facilitating a #UX workshop is a user experience lesson by itself. We learn a lot from it, as summarised by Zana in a series of commandments. Keep Reading

User Experience

Improving Your E-Commerce Checkout Process

The checkout step is the most important step in the online buying process. Our Content Strategist Jared runs through the lessons on how to identify issues with it and pick up some best practices. Keep Reading

User Experience

Microinteractions: Details that Are Not the Details

We have seen microinteractions - we encounter them every day. Here are some rundown on microinteractions and how they could help make or break the website. Keep Reading

User Experience

How to Determine Your Website’s Buyer Persona

A product without a defined target audience is more likely to be lost in their marketing initiatives. Zana Fauzi talks about how to determine your buyer persona. Keep Reading

User Experience

What Do Customers Look For In Your Online Store?

Your customers are what keeps your online store running - so have you ever stopped and wondered what do users actually look for in your online store? Jared, our content strategist, runs through the basic guidelines. Keep Reading

UI Design

The Evolution of E-Newsletters

Email newsletter is one of the most versatile business tools to reach customers. What's interesting is the recent trend of individuals, people like you and me sharing personalised, curated email newsletters. Zana takes a look into this trend and shares some of her personal favourite newsletters. Keep Reading

Essentials

GST Blues Explained

The talk of the town these few weeks is about the Goods & Services Tax (GST). Here's an infographic to help reduce the confusion of its implementation. Keep Reading