The online shopping experience has gone through personalization and customization as users become more accustomed to shopping online. Jared elaborates on how companies are wagering on making experience more human to attract these savvy shoppers. Keep Reading

Facilitating a #UX workshop is a user experience lesson by itself. We learn a lot from it, as summarised by Zana in a series of commandments. Keep Reading

The checkout step is the most important step in the online buying process. Our Content Strategist Jared runs through the lessons on how to identify issues with it and pick up some best practices. Keep Reading

We have seen microinteractions - we encounter them every day. Here are some rundown on microinteractions and how they could help make or break the website. Keep Reading

A product without a defined target audience is more likely to be lost in their marketing initiatives. Zana Fauzi talks about how to determine your buyer persona. Keep Reading

Your customers are what keeps your online store running - so have you ever stopped and wondered what do users actually look for in your online store? Jared, our content strategist, runs through the basic guidelines. Keep Reading

Email newsletter is one of the most versatile business tools to reach customers. What's interesting is the recent trend of individuals, people like you and me sharing personalised, curated email newsletters. Zana takes a look into this trend and shares some of her personal favourite newsletters. Keep Reading

The talk of the town these few weeks is about the Goods & Services Tax (GST). Here's an infographic to help reduce the confusion of its implementation. Keep Reading

If your online store is not yet optimised on mobile, you are missing out big on sales. Dahlia gives a rundown on some tips to improve mobile user shopping experience. Keep Reading

An e-commerce store design sometimes gets in the way of the product and overwhelms user. How do we design product displays that are clean and minimal? Keep Reading