User research is the backbone of UX, helping us uncover what users really want and need, leading to better-informed design decisions and ultimately, more successful products. We had an opportunity to truly implement this with a global bioscience client when they wanted to find out what their employees thought of the company’s internal IT services.… Keep reading

I recently did a knowledge-sharing session with my colleagues on how to find design inspirations outside of the Internet and why it is valuable to find them through other means. This article discusses how I find inspiration and stay stimulated to design. Why is finding inspiration an essential process of design? Finding inspiration is the process… Keep reading

A good UX designer ensures that their designs are technically feasible and reasonable to execute in code. In other words, you need to talk to developers and know what kinds of code-related limitations there are in order to prioritise practical solutions and execution. This means that not all designs can or should be made! As… Keep reading

If I were to write about user research 5 years ago, half of this article would focus on convincing people to include research as part of their product development cycle. However, that time is long gone. Now everyone is customer obsessed. Most product teams spend hours talking to customers in an attempt to empathise before… Keep reading

Learn 3 takeaways from 3 designers who got a UX design job without a design degree You’ve probably already heard of the field of UX Design, or User Experience Design. After all, it’s the field responsible for designing the end-to-end experiences of the apps and websites you love. UX Design has become increasingly important for companies,… Keep reading

One of the biggest things I learnt when I became a UX designer was the importance of soft skills. A UX practitioner relies heavily on person-to-person know how. Knowing what people need and how to craft a solution that is easy to use, useful, and delightful takes a significant amount of reading between the lines… Keep reading

There's a stigma in asking questions in professional capacity. Many people worry that asking questions will make them look less informed or worse, ignorant. But I think one of the greatest things about being a UX practitioner is this: you now have the license to ask. Keep Reading

I came across this tweet from Smashing Magazine the other day, asking, “What are the things you wish you’d known when you started working on the web?”   Two things came to mind: one, is that you will not get good overnight — and knowing the fast-paced tech industry, even if you have mastered one skill,… Keep reading

In previous post, we talked about the core skills needed to become a UI/UX designer, which includes user research, wireframing, visual design, prototyping, basic coding, metric and analytics & writing. In Part 2 today, we are going to take a look at some personal attributes of a UI/UX designer. As a UI/UX designer, your responsibility… Keep reading

Recently Shaza and UX team had the opportunity to facilitate a citizen ideation programme. In this blog post, she talks on designing UX for scale comes with a moral and ethical obligations to champion accessibility and inclusivity for all, especially one for an entire nation. Keep Reading