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Field Notes

Live Product Testing: The gap between working and working well

A usability testing session conducted on-site. Features a user, a researcher and a laptop opening a website being tested on its usability.

“Our analytics show users are completing their tasks,” the enterprise product owner told me confidently. “The features are all functioning as designed.” Yet adoption wasn’t growing as expected and user satisfaction scores were stagnant. This scenario plays out more often than you might think – products that work perfectly fine on paper, but somehow fail… Keep reading

Field Notes

10 Lessons from Designing A Product

When I first joined Toro, which is a product team in Stampede (torotimer.com), the team was in the midst of a sprint. For those who are not familiar with sprint, it is a set period of time during which specific work has to be completed and made ready for review, usually involving the product owner,… Keep reading

Field Notes

What Do Customers Look For In Your Online Store?

Your customers are what keeps your online store running - so have you ever stopped and wondered what do users actually look for in your online store? Jared, our content strategist, runs through the basic guidelines. Keep Reading

Field Notes

The Evolution of E-Newsletters

Email newsletter is one of the most versatile business tools to reach customers. What's interesting is the recent trend of individuals, people like you and me sharing personalised, curated email newsletters. Zana takes a look into this trend and shares some of her personal favourite newsletters. Keep Reading

Field Notes

Improving navigation on large accordion content panels

Accordions are one way to improve content presentation in a website, but when they get vertically huge they can be quite a navigational nightmare. Shaiful shows you the solution using an awesome jQuery workaround. Keep Reading